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These First-gen Foodpreneurs Will Give You Serious Sibling Goals

The Invincible Duo How do you know the Bawa siblings’ business model is solid? Veteran food writers and critics fawn over their products, and even though Artisan Meat products are easily available in the NCR, the demand is great in Mumbai as well. “We barely spend on marketing/advertising and rely heavily on word of mouth sales, I can't complain about our growth trajectory,” says a beaming Mehma. The siblings spent a lot of time in R&D and gauging customer demands in the first year. It took around two years to change people’s mindset and to educate them on the differences between Artisan Meats products and factory-processed meat. “In the third year, restaurants began to purchase from us, the revolution of...

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